We distinguish ourselves through meticulous analysis and proven capability to consistently deliver premium service to developers.

Our service encompasses everything from site selection and negotiation, product design and development, market research and management of your project through to organising a successful delivery of each and every development.


Dedicated to off-the-plan property sales – and the project sales team has garnered a significant number of proven successes.

Property Management

Extensive experience leasing out large-scale buildings at settlements. We provide comprehensive services to tenants and property owners, ensuring fluid transitions for rental seekers and persistent peace of mind for owners.


Assisting property buyers with one of the most critical stages of their journey – obtaining the loan used to purchase their new home.


Applying on-depth knowledge of the property industry to provide full owners corporation management services to a wide range of clients.

Customer Relations

Our exceptional customer relations team ensure your purchasers receive regular and clear communication throughout their purchasing journey. They also assist with:

  • Contracts Administration
  • Property Settlements
  • Client Changes and customization
  • CRM management

Project Marketing

We develop long and short-term marketing strategies with a customised approach. We can assist with the following:

  • Market Research
  • Branding
  • Integrated Marketing Campaign
  • Display Suite Design
  • Reporting

Floorplan & Design Advice

We provide advice on interior design, apartment/product mix and building functionality based off the buyer demand.

Pricing Strategy

We assist with a pricing strategy that will ensure the apartments are priced competitively within the market and you can still make a profit.

Multi-channel Sales

Our marketing strategies include multi-channel sales with the use of various online platforms and channel agents, with the sole focus being to sell out the project prior to completion.

Settlement Management

A seamless settlement process to finish off the project. Regular communication with the purchases prior and during settlement, final settlement inspections and defect management post settlement, leaving a positive lasting impression.

Current Projects

Gadsden Apartments

Gadsden is set to be West Melbourne’s premier address, providing residents with a lifestyle that perfectly balances community ambience and rich local culture with extraordinary CBD access. The spacious apartments come with ample storage, generous balconies and premium finishes and are available in a wide variety of sizes and configurations.

Completion: 2022
Apartments: 160
Status: Now Selling

Gadsden Townhouses

Wrapped in J-Gadsden’s heritage façade, Gadsden’s Townhouse’s appeal is underpinned by architecture that is inspired by West Melbourne’s local character and industrial roots. The townhouses are distinguished by precise design and premium materials, offering the perfect balance of open and private spaces.

Completion: 2022
Townhouses: 17
Status: Now Selling


The pulse of Monash. M-City is a city in miniature, with a mix of residences, retail, hotel and commerce. Situated in the heart of Monash the coveted location is within close proximity to Melbourne’s top minds in medicine, education, research and science. M-City will create its own vibrant community.

Completion: 2020
Apartments: 664
Status: Now Selling and Leasing

Past Projects

Ryan & Leveson

Ryan & Leveson consists of two low-rise, linear buildings divided by a lush trans-seasonal courtyard. Featuring a distinctive charcoal form with golden screens perforated in maple leaf patterns, this architectural design captures a sense of North Melbourne.

Completion date: 2015
Total apartments: 96
Levels: 4

Royal Elizabeth

Royal Elizabeth is located within Melbourne’s ‘knowledge precinct’ on the northern edge of the CBD, adjacent to Melbourne University, the Royal Melbourne Hospital and the new Victorian Comprehensive Cancer Centre. The design was inspired by the quintessentially Australian gym trees lining Royal Parade.

Completion date: 2017
Total apartments: 147
Levels: 19

Prima Tower

Prima Tower raised the bar for lifestyle amenities in Melbourne with a hotel style feel. It was also one of the first of the coloured sheet glass designs that have come to characterize the Melbourne city Skyline. A landmark, Prima Tower’s elegant form is not only beautiful but contributes to some impressive green credentials.

Completion date: 2015
Total apartments: 663
Levels: 67

Arden Park

Arden park presents a boutique residential building which pays homage to North Melbourne’s unique character, industrial roots that has given rise to a modern, thriving neighborhood whilst presenting a thoroughly modern design.

Completion date: 2017
Total apartments: 82
Levels: 4


Abode318’s vision was to create a level of liveability second to none in Melbourne, providing owners with lasting value and residents with unparalleled levels of amenity. Standing proudly behind the Melbourne State Library, Abode318 is afforded the most spectacular, unhindered views across the city.

Completion date: 2015
Total apartments: 436
Levels: 55


Verve is a residential tower located on the prominent corner of Swanston and Franklin streets. With Swanston Street trams nearby and proximity to Melbourne Central for shopping and Metro access, Verve is well-positioned to accommodate the needs of modern urban residents.

Completed: 2006
Apartments: 293


Milano is a 36-level tower inspired by European sensibility. It combines the style and charm of north Italy with the serenity of the southern hemisphere.

Completed: 2006
Apartments: 296

The Artist

The Artist is a unique residential development providing Fitzroy residents with exceptional amenities suited for modern urban lifestyles.

Completed: 2011
Apartments: 180


Zen was designed to be a sanctuary within the fast-paced central business district of Melbourne. It stands sentry-like at the northern edge of the CBD, its golden top a beacon that welcomes residents home.

Completed: 2012
Apartments: 426

Franklin Lofts

Franklin Lofts comprises a total of 190 apartments over 30 levels. The building brings a range of two-storey loft-style residences to market – a new and cutting-edge style of living for the Melbourne CBD at the time. Since its completion, it’s proven to hold lasting value as a platform for modern Melbourne living.

Apartments: 190
Completion: 2001
Levels: 30

The Avenue Parkville

The Avenue is a collection of 46 apartments in Parkville created through the conversion of a grand Melbourne mansion. The mansion’s original façade was retained to preserve Parkville’s rich heritage and provide the apartments with a unique character.

Apartments: 46
Completion: 1996

Coming Soon

Boyd Village

An exciting new project, adding to our Southbank skyline. Boyd Village will be a vertical village with a green front door – informed by a contemporary approach to placemaking and community.